Great content doesn’t just inform - it connects, simplifies, inspires action, and builds trust across your community. But when your team is stretched and the issues are complex, creating comms that hit the mark on every platform can feel like an uphill climb.
That’s why smart organisations and businesses use AI-powered storytelling and writing.
This is not about replacing human creativity - it’s about giving your team a powerful creative co-pilot. One that helps you plan faster, write stronger, and design with impact.
Whether you’re writing public updates, shaping comms strategies, or planning your next campaign, this workshop will show you how to build better content faster, and with fewer resources.
Course Overview:
- How to simplify complex topics using AI-enhanced storytelling techniques
- Ways to communicate clearly and inclusively across diverse community groups
- How to improve content design and structure by creating catchy headings and headlines for those skim readers
- How to create strong comms, engagement, and social media plans with AI
- How to generate consistent, high-quality content for all channels: Web, email, social, local events
- How to use AI tools to create visuals, infographics, and imagery that grab attention
- The strengths and limitations of tools like ChatGPT and Microsoft Co-Pilot - and how to choose the right one for the job
- How small teams can scale content and impact without extra headcount
About our Facilitator: Steve Ballantyne, Brand IQ
Steve Ballantyne is one of New Zealand's leading business storytelling experts, boasting a 30-year career that spans over 150 brands throughout Australasia. His digital storytelling workshops are a treasure trove of insightful case studies and captivating stories, all delivered through a lens of creativity and a deep understanding of story structure.
Session Dates & Structure:
- Session 1 - 9th July 2025
- Session 2- 16th July 2025
- Session 3 - 23rd July 2025
- Session 4 - 30th July 2025
This workshop is offered online format. An 1.5-hour live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.
What you need to know:
- REGISTRATIONS: To register please email service@algim.org.nz
- Time: 10:00 AM - 11:30 AM (AEST)
- Price: $499 + GST
- Platform: Microsoft Teams will be used for this training session. You will receive a Teams Meeting link prior to the training date.
- You will need a microphone and webcam/video as interaction with others on the course is necessary and strongly encouraged.
- You will need a quiet space so there are no distractions for the participants.
- We recommend you log in ten minutes before the training session starts to ensure that you can hear and see everything.
- Sessions are limited to 8 - 12 participants.
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