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Course Overview

  • All organisations have a wealth of data to draw upon to create engaging content, but knowing where to start is a challenge. This interactive workshop has been designed for policy, design, and engagement professionals who want to incorporate charts, graphs, and infographics into their content, but do not have a background in statistics.
  • Participants will be given a powerful new framework to identify data-rich storytelling opportunities, and learn how to collaborate more effectively with colleagues to produce unique, compelling, and accessible content.
  • The workshop incorporates individual and group activities to refine and develop your data-driven storytelling skills.


Why Data Storytelling Matters

  • Data storytelling matters because it turns complex data into clear, compelling stories helping people understand insights, make informed decisions, and act.
  • Combining data, visuals, and context, helps bridge the gap between analysis and communication, making information more accessible and impactful for everyone.


What You Will Learn:


The workshops will cover the following topics:

Module 1:

  • A (very) short history of data visualisation
  • Important terms and definitions
  • The eight key plots of data-driven storytelling

Module 2:

  • The eight key plots of data-driven storytelling (continued)
  • Data visualisation accessibility considerations
  • Design dos and don’ts
  • Tying it all together – devising data-rich content for your next campaign or project

Who Should Attend:

  • Communications Officers and Managers or anyone responsible for crafting public messages, media releases, and digital content.
  • Policy Analysts and Advisors who work with data to inform policy decisions.
  • Community Engagement Officers needing to communicate complex information to the public.
  • Strategic Planners who use data to forecast and plan for community needs.
  • Digital, Social Media and Content Strategists who use visual storytelling.
  • Data Analysts and GIS Specialists who translate technical insights into public-friendly narratives.


Meet the Facilitator

Cameron Pegg

Cameron is a leading content strategist who is a passionate advocate for better corporate storytelling. As a journalist, he writes features for The Australian and The Saturday Paper and previously hosted a regular segment on ABC Radio Queensland.

Cameron presents writing and content training courses for the Public Relations Institute of New Zealand (PRINZ), and Communication and Public Relations Australia (CPRA). Cameron is also the creator of DataDeck – a unique tool to help storytellers devise data visualisations and infographics in a matter of minutes.


Online Course Structure & Information:

This workshop is conducted in an online format and comprises two series of live sessions, each with a duration of three hours.

  • Time: 11:00 AM - 2:00 PM (AEST) / 10:30 AM – 1:30 PM (ACST) / 9:00 AM - 12:00 PM (AWST)
  • Dates: Thursday 12th February & Thursday 19th February 2026.
  • Price: $649 + GST

Upcoming Online Training Sessions


More Information


If you need more information or have any questions, please contact ALGIM at service@algim.org.nz


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