Menu
Log in
Forgot password


Log in
Contact Us



Crisis Communication Essentials

When an issue becomes public, you need a clear plan and the confidence to front it.

This practical course gives you tools to manage reputational issues, respond to a crisis and communicate effectively with your stakeholders and the media. The focus is on doing the right thing, developing clear messages and building trust.

You will work through realistic scenarios, use practical planning tools and practise media interviews on camera.

For leaders, managers, spokespeople and communications professionals.

______________________________________________________________________________________________________________________

Learning outcomes

By the end of each course, you will be able to:

Issues and Crisis Response

  • Identify reputational risks and develop an issues or crisis communications plan.
  • Develop a crisis management plan and standard operating procedures (SOPs) for events that might impact your organisation.
  • Identify key audiences and choose the right messages, spokespeople and channels.
  • Align communications with action, accountability and the needs of people affected.
  • Plan communications to rebuild trust after a crisis.


Media Training

  • Understand what makes a news story and anticipate journalists' questions.
  • Develop a key message tree, backed by clear facts and examples.
  • Handle difficult questions and bridge back to what your audience needs to know.
  • Deliver clear, credible messages in a practice interview.


______________________________________________________________________________________________________________________

Upcoming Online Training Sessions

Cost

$1200 + GST AUD for ALGIM members 


______________________________________________________________________________________________________________________

Meet the Trainer

Steve Addison
APR, MBA (Distinction)
Steve Addison Crisis Communications

Steve is a journalist, media trainer and crisis communications adviser with experience on both sides of the interview.

He has managed high-profile issues in health, conservation and professional sport, including health communications following the Christchurch earthquake and media issues for New Zealand Cricket.

His experience includes rebuilding the relationship between the Department of Conservation (DOC) and West Coast communities after the Cave Creek tragedy. His journalism includes coverage of the Bain killings, the Syrian refugee crisis and the Christchurch mosque attacks.

Steve brings that experience into practical training focused on clear thinking, sound preparation and communicating under pressure


______________________________________________________________________________________________________________________

Course Outcomes:

By the end of this training course participants will understand and learn about:

  1. Research helps us better understand other people’s perspectives and experiences around your challenge topic. Learn how to craft interview questions and then conduct actual interviews & experience how powerful and insightful an effectively conducted interview can be.
  2. Sense-making is the process of grouping the information that we’ve gained from the interviews and identifying themes from across the range of people, based on their experiences, beliefs and values. For this stage we use a Persona Empathy Map, cumulating in a summary list of the key Gains (Goals) & Pains (Barriers).
  3. Personas are used as the basis for Journey Mapping. Finding out about the objectives, behaviour, attitudes of people is very important for developing improvements or innovations of the services provided.
  4. Journey Mapping allows us to get a deeper insight into customer (or users) needs, perception, experience and motivation. It will answer questions like: What and why are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, while trying to reach the desired outcome?
  5. Challenge Reframing using a ‘How Might We’ sheet provides singled minded clarity on the problem that we are looking to solve and what impact solving this will have.
  6. Ideation is the process of exploring a multitude of different creative territories to help us solve the challenge. For this stage we use a variety of approaches & tools individually & then as a team for the all-important co-creation process.
  7. Prototyping is done to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artefacts from cardboard or paper or by using Lego or role playing.


More Information

If you need more information or have any questions, please contact ALGIM at service@algim.org.nz

Powered by Wild Apricot Membership Software