ALGIM Webinar: Using geolocation (human mobility) data for customer insights at Auckland Council

Auckland Council acquired a human mobility dataset in 2023 to analyse visitation patterns to 3,000+ council-owned open spaces and facilities.

Celestyna will show examples of how the data contributed to investment advice and business cases, and will also discuss lessons learned from ensuring compliance with the Privacy Act, data validation, data storage and reporting.

About the Presenter: 

Dr Celestyna Galicki

Strategy and Insights Lead (Customer and Community)
Auckland Council

Celestyna Galicki is the Customer and Community Strategy and Insights Lead at Auckland Council.

She leads research and investigation to shape new service offerings and operating models that extend the value and reach of current council services.