This webinar is for Australian Local Government Staff only.
Local councils are under increasing pressure to engage more diverse communities, respond faster to local needs, and do so with constrained resources. This webinar explores how a digital first approach, enabled by Spark’s Ubiquity platform, can help councils strengthen community engagement while easing demand on front line staff.
The session will demonstrate how councils can use accessible, trusted digital channels to deliver timely, personalised communications at scale, reaching residents, during both everyday service interactions and critical community moments.
The webinar will also address the current challenges councils face, rising community expectations, accessibility compliance, and workforce capacity, and showcase outcomes achieved through smarter use of digital channels.
Attendees will leave with practical, actionable insights on how to:
- Improve community reach and participation
- Build trust through accessible and transparent communication
- Reduce pressure on front line teams
- Deliver better service outcomes without increasing operational load
If your council is thinking about how to streamline and personalise community communications, engage with residents in an emergency situation and to better engage with your community, this is a discussion you won’t want to miss.
About the Presenters:
Lisa Moore-Bocarro
Channel & Production Manager - Communications Department
Auckland Council
Lisa is an accomplished marketing and advertising professional with extensive experience across a range of digital channels. With a proven track record in digital strategy, online advertising, digital marketing, digital media, and social media, Lisa has developed a versatile skill set that supports effective campaign delivery and measurable results. In her current role at Auckland Council, Lisa has excelled for over seven years, advancing from Channel Manager to Channel & Production Manager. Her expertise spans project management, integrated project delivery, data analysis, product management, and digital strategy—making her a trusted leader in orchestrating innovative marketing solutions for a diverse audience.
Pippa Taylor
Marketing Automation Customer Enablement Lead, Ubiquity
Spark NZ
Pippa Taylor leads customer enablement for UbiQuity at Spark New Zealand. Having started her career in email marketing and campaign management, she’s seen the shift over the last decade from traditional campaign delivery to more personalised, automated engagement strategies.
She has worked with a range of NZ organisations, including Auckland Transport, to modernise customer and community communications, with a particular interest in helping technology feel useful, accessible, and human — ensuring communications still genuinely connect with the people receiving them.
Nick Harré
Head of Ubiquity
Spark NZ
Nick Harré is Head of Ubiquity at Spark NZ, with an extensive background at the intersection of data, technology, and marketing and comms.
Based in Auckland, he's more interested in what actually shifts community and customer engagement than what looks good in a strategy doc - and in helping teams find the difference
